Every year, fertility is a significant investment for your grower customers. This makes perfect sense as up to 60% of crop yields are dependent on crop nutrition. However, as with every expense in crop production, there must be a return on investment (ROI) to make money and remain profitable. When it comes to fertilizer specifically, this is called return on fertilizer investment (ROFI) and is one of the keys to a successful growing season.
Return on Fertilizer Investment (ROFI)
Maximizing growers’ return on fertilizer investment is all about increasing nutrient use efficiency to get more out of nutrients in the soil and applied as fertilizer.
Nutrient use efficiency refers to the availability of nutrients in the soil, as well as the amount of nutrient uptake and nutrient utilization by the plant. When nutrients remain bound in the soil and inaccessible to plants, growers are unable to get the full return on their fertilizer investment. Therefore, improving nutrient use efficiency for crops, especially at the start of the growing season and during key growth periods, can improve season-long plant growth and vigor for optimal yield and quality.
How Biologicals Support ROFI
As a trusted advisor, growers look to you, their retailer, to make recommendations that will help them maximize their return on fertilizer investment.
Biologicals are one tool that can help growers maximize ROFI. Bio crop nutrition products like BioPath® and PowerCoat™ from Mosaic Biosciences™ activate the connection between microbes and nutrients in the soil for greater nutrient use efficiency.
BioPath and PowerCoat are formulated with proven strains of Plant Growth Promoting Rhizobacteria (PGPR). These select, highly effective strains of spore-forming Bacillus bacteria colonize in and around developing crop roots, specifically the rhizosphere, and produce organic acids and enzymes to improve nutrient availability, uptake, and utilization for increased yield potential and greater return on fertilizer investment.
Therefore, by recommending the addition of a Mosaic bio crop nutrition product to crop nutrition plans, you can help growers get more out of their fertilizer investment. In turn, you can earn more of their trust and more of their business as their retail partner and agronomic advisor. The ultimate result? Fertilizer plans that allow both you and your customers to succeed.
